Even before the announcement by Prime Minister Tan Sri Muhyiddin Yassin of the new measures that the government would take to curb the rapid spread of COVID-19 in the community, the term “MCO 2.0” was trending on social media. With some knowledge of what to expect, individuals and businesses alike should seek out the opportunities during this crisis – the proverbial silver lining that comes with solving problems for consumers during challenging times. Moving forward, what are the strategies that will grow the economy during this critical time of disruption? To understand this there is a need to look at the recent lessons learnt from “MCO 1.0”, which turned out to be a good teacher. Hindsight is 2020 and last year is purpose fit for the task. In the first few days of the MCO 1.0, it was clear that the strategic approach driving the overall thinking was that [...]