Is Malaysia’s agricultural sector tourism-ready?
Lavender-Garden-Cameron-Highlands_ Although at first glance the travel industry and the agricultural sector appear to have nothing in common, they actually share more than meets the eye. The economic benefits of tourism to the agricultural sector can be multiplied several times over. “Tourism brings the end consumers closer to the source, which means money for the local community. Tourists, if given the right experience, then become brand ambassadors, especially when they can brag to friends and family that got a product from the source,” said Nordin Abdullah, founding chairman of the Malaysia Global Business Forum (MGBF) in an exclusive interview with News Hub Asia. Income for farmers can be boosted thanks to agritourism since it offers an alternative revenue stream. In addition, it can facilitate a greater awareness of agricultural contributions and the origins of the food we eat. The tourist sector may inspire farmers to diversify their agricultural [...]