A little bit goes a long way

  Recently the Prime Minister, Tun Dr Mahathir Muhamad called on the corporate sector to increase sponsorship of sporting events in the country. The Malaysia Global Business Forum in its' small way answered this call with a sponsorship of the 2020 International Touché Minime, a regional youth fencing tournament which saw over 220 athletes from 9 different countries competing in Kuala Lumpur. Many might ask why a business forum is investing money into an international fencing event? Apart from the parallel between fencing and the business world, were the ability to make split second decisions, accuracy and dedication can be the difference between success and failure, sports sponsorship makes good business sense.  Not to mention the fact that sports is big business, globally Plunkett Research Group estimates the sports industry is worth some RM7.04 trillion (USD1.7 trillion) Growing up in Australia where the sporting culture borders on the religious, I [...]

A little bit goes a long way2020-04-27T12:51:30+08:00

Crisis Communications : Strategies & Response

There is no time for lunch during a crisis, so before one hits your organisation grab a quick bite and learn a few things about what you should be doing. What is the "Google Battle" and why do you need to know how it works if you ever end up in a crisis? Imagine waking up this morning, there is 10 missed calls on your phone and countless SMS’s and WhatsApps from your boss and members of the media asking about the crisis that just hit your organisation, What will you do? how well have your prepared and what tools do you have in place to help you manage the next 12 to 24 hours?  Do you need help managing the next 7 to 14 days? In the Malaysian context crisis communication and indeed crisis management is still relatively misunderstood but time and time again we find ourselves in conversations [...]

Crisis Communications : Strategies & Response2022-02-03T10:49:21+08:00
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